Increase in the overall profitability of a debit card portfolio through segmentation analysis to determine target populations for upgrades and cross-sell of personal loans |
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Greater Return on Asset for a debt management company, through deployment of a predictive model in its collections strategy |
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Growth in balances and spend on inactive accounts through use a predictive model to determine segments targeted for spend stimulation offers |
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| Increase in revenue per shopping basket and overall revenue for a retailer through a strategy that optimised store layout based on purchase behaviour patterns |
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| Increase in footfall for a large retailer through analysis of Store Choice Drivers and enhancing perceptions of Key Drivers with target audience |
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| Reduced churn for a telecom service provider through pre-renewal offers made to targeted segments determined on probability of attrition and customer lifetime value |
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